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SKYTRAX is known worldwide as a trusted brand that has a unique relationship with its intelligent, discerning users. Quite simply, users
trust SKYTRAX, they trust the information we provide and they trust our values.
The World Airport Service Quality Survey is not operated as a subscription based study, where only airports that are willing to pay a fee can be included -
as with any SKYTRAX study, it is an all-inclusive project where every single airport in the world has the potential of being included.
There is no limit to the number of airports that are covered in this major, annual Passenger Survey of Airport Service Quality.
SKYTRAX operate this customer survey as an online completion format, and it is based upon measuring Customer Satisfaction levels on a "post-travel"
basis. This format is proven to be more accurate that "time of travel" intercept type surveys, especially where passenger stress levels can have a negative
impact on their later, more reasoned assessment of standards.
This established Survey format used by SKYTRAX for more than 12 years also guarantees that there is no opportunity for airport staff to operate any element
of potentially misleading "self-completion" of customer survey forms - a known problem with some alternative projects operated in this industry.
The SKYTRAX survey operates as a "not-for-profit" study, and is free of any type of third party influence, outside payment or sponsorship /
subscription.
Commenting on this strict observance of independence, Edward Plaisted of SKYTRAX says ..."we have always applied a very strict code of
conduct in terms of retaining full independence from any outside influence for this survey, and will maintain this for all future years as well. Our belief is
that for a Survey and any subsequent Awards process to have any credibility, it must not have
any financial connection to the airports. We do not charge a fee to airports, we do not operate any limitation to member
airports only, and we do not construct an awards process or ceremony that
requires any payment from an award winner".
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